CPG X
CPG X Direct

Get your products on shelves — without the warehouse.

CPG X Direct connects independent sales reps, retail stores, and CPG brands into one ordering pipeline. Reps sell, stores order, and the order routes straight to the manufacturer for drop-ship — no inventory, no middleman fulfillment.

Log In / Apply → See Our Brands ↗

How it works

From a rep's visit to a store shelf, in four steps.

1

Rep visits store

A sales rep builds an order from a brand's catalog, right in the platform.

2

Order submitted

No separate PO, email, or spreadsheet — the order is placed instantly.

3

Manufacturer ships

The order routes straight to the brand's manufacturer for drop-ship.

4

Store gets product

Delivered directly to the store — everyone gets paid automatically.

Apply to join CPG X Direct

One platform, three roles — pick the one that's you and apply in a couple minutes.

Sales Reps

  • Manage your territory and catalog in one place
  • Place orders in the field, in seconds
  • Track commission earned on every order — 12% of every sale you close
Apply as a Sales Rep →

Retailers

  • Order directly, anytime — no rep required to place an order
  • Credit the rep who supports your store
  • See order history and delivery status at a glance
Apply as a Retailer →

Brands / Manufacturers

  • Reach stores through an active, commission-motivated rep network
  • Orders arrive instantly and drop-ship straight from you — no warehousing on our end
  • Keep 80% of every order, automatically
Apply as a Brand →

Every application is reviewed by our team before access is granted — most applicants hear back within a few days.

Simple, transparent commission

Every order carries a flat 20% commission on top of wholesale — split automatically.

80%
Brand / Manufacturer
12%
Sales Rep
8%
CPG X
Example: on a $1,000 order, the brand nets $800, the rep earns $120, and CPG X earns $80 — calculated automatically on every order.

See the brands we carry

Browse our full portfolio of growing CPG brands — snacks, beverages, condiments, and more — over on CPG X Brands.

Browse Our Brands ↗