CPG X Direct

Privacy Policy

Last updated: August 15, 2026
This is a general-purpose template, not legal advice. Have it reviewed by a lawyer before relying on it, particularly if you plan to expand into states or countries with specific privacy laws (e.g. CCPA, GDPR).

This Privacy Policy explains what information CPG X Direct ("CPG X," "we," "us") collects through the Platform, how we use it, and the choices you have.

1. Information we collect

CategoryExamples
Account infoName, email address, phone number, password (stored encrypted by our authentication provider)
Profile infoPhoto, bio, contact details you choose to add to your profile
Application infoBusiness name, address, website, pricing, and other details submitted when applying as a Rep, Store, or Brand
Order dataProducts ordered, quantities, prices, commission calculations, and order status
Usage dataBasic technical data such as browser type and access times, collected automatically

2. How we use this information

3. How we share information

We share information only as needed to operate the Platform: a Store's order details are shared with the relevant Brand for fulfillment, and a Rep's contact information may be shared with Stores they're assigned to. We do not sell your personal information to third parties.

We use third-party service providers to run the Platform, including Supabase (database, authentication, and file storage), Netlify (website hosting), and Resend (transactional email). These providers process data on our behalf and under their own security and privacy commitments.

4. Data retention

We retain account and order information for as long as your account is active and as needed to meet legal, accounting, or reporting obligations. You can request deletion of your account by contacting us.

5. Security

We use industry-standard access controls, including row-level security on our database and encrypted authentication, to limit who can view or modify your data. No system is completely secure, and we can't guarantee absolute security.

6. Your choices

7. Children's privacy

The Platform is intended for business use by adults and is not directed at children. We do not knowingly collect information from anyone under 18.

8. Changes to this policy

We may update this Privacy Policy from time to time. We'll update the "Last updated" date above when we do.

9. Contact

Questions about this policy or your data can be sent to shannon@cpgxbrands.com.